This one is a bit sneaky.

Whilst some of you reading this will agree that sometimes you have to “fake it to make it”, or better said, slightly bend perception to fit your narrative.

What we are is wholly in agreement about however is that the fact that social proof is vital when selling online.

We all know what a Facebook comments form looks so why not publish a comment form (with some comments written via the tool I am referring to) to insinuate that it is embedded from Facebook.

Why would we do this?

Because to the casual observer, it looks like you’ve embedded a Facebook comments box within your webpage which just so happens to have some incredibly positive and encouraging comments.

Use it as you wish.

Don’t mention Facebook on the branding of your form and you’re good, no copyright there.